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In today’s digital age, a law firm’s website serves as the first impression a client has of your firm.
Whether you’re a solo-practitioner or a global firm, a well-designed website should be a key part of your marketing presence. A good website will help you communicate your offerings and a great website will help you stand out from the competition, ensuring you’re easy to find and building trust with potential clients.
But what makes a law firm website effective? Here, we’ll explore the key elements of a successful law firm website and share 20 standout examples. Plus, we’ll spotlight 5 honorable mentions from related industries that have websites worth looking at.
What makes a good law firm website?
When looking into effective law firm websites, there's a few key elements that contribute to a successful online presence. A great website not only needs to look professional and modern to build trust, but also needs to work well as a marketing tool, with conversions being a key goal for most legal websites.
1. Clear brand identity
A strong website has a consistent brand identity that reflects the firm's values, services, and specialties. All colors, fonts, and imagery should align with the firm's professionalism and expertise. The goal is to leave users with a lasting impression of your firm, so they remember and recognize your brand.
2. User-friendly design
A clean, modern, and intuitive design makes it easy for visitors to navigate your legal website. Information about the firm, practice areas, and contact options should be simple to find and access. There’s no excuse for a website that's hard to navigate - if users can’t find the information they need quickly, they're likely to look elsewhere.
3. Fast load time & mobile responsiveness
In 2024, speed and responsiveness are taken for granted by users. Websites should load quickly and provide an optimized experience across devices, ensuring users don’t get frustrated or lose interest. Attention is the new currency of the internet, and if you page takes too long to load, you’ll loose your users attention.
Around 20% of websites on the internet today are not mobile optimized, meaning that there’s still room for improvement across the board on this metric. A mobile optimized site is when the site has been built with mobile phones in mind, ensuring buttons are easy to tap with a finger, and text is legible on small screens. With 92.3% of users on the internet using a mobile phone it’s vital that you have these users front of mind when building your law firm's website.
4. Compelling visuals & photography
High-quality images and graphics convey a professional look and feel, but can also help give your firm a personal touch. Stock images can be a fallback, but custom photography of the team and office space enhances credibility and lets potential clients know you mean business.
5. Easy-to-find contact information
In a study, 56% of the firms rank average or less for how easy they were to contact. With 17% of the firms making no attempt to help clients get in touch or show them what to do next. The ultimate goal of every law firm website is to turn visitors into clients. Contact details should be prominent on every page, whether it’s a CTA to book a call, or an email address in the footer, and forms should be simple and easy to fill out.
One step further is ensuring you have a contact form on the website itself. Ava Emdadian, law firm marketing expert and friend of VXT put is best:
"Having a contact form on your website is really important, it helps in creating that one click user experience, and can really help law firms get leads and optimize the sales funnel."
With the overall goal being to reduce client friction, making it as easy as possible for a potential client to get to the next step of booking a meeting.
6. Strong calls-to-action (CTAs)
This point joins in with the previous tip of keeping contact info easy to find. Along with contact information, you want to have clear and strong calls to action on the website.
70% of small business’ have no clear CTA on their website. You want to make sure you’re not one of them. Strategically placed CTA’s help guide users to the end goal of your site, whether thats booking a consultation, signing up for a newsletter, or contacting an associate.
A mix of CTA styles (buttons, inline links, etc.) can subtly direct user actions and should be sprinkled throughout the site, ensuring that the next step is never more than a quick scroll away.
Our list of 20 beautiful yet effective law firm websites
To give you some inspiration, here’s our pick of the 20 best law firm websites, showcasing a variety of design elements, user experiences, and branding styles. We've selected a mixture of firm types, from small to large, to help give you a bit of inspiration for what you can do.
1. Gestalt Law
The Sydney based law firm has a stunning example of a site that is both modern, beautiful and functional. The Gestalt Law website have clear bold branding, infused with elements that make it stand out and a nod to the Sydney Opera House in it’s hero section, giving it some personality that many law firms may lack.
With clear navigation, easy to reach contact details and a bold and memorable brand identity, Gestalt sets the bar high for law firm websites.
2. Laurel Family Law
Another clean website from Laurel Family Law, a Canadian firm based in Toronto. What sets out this site from the rest is the clear navigation, with their two main links to the Client Portal and Contact Us clear in the navigation. Large imagery helps them show off their brand personality and gives the site a modern feel. Green is used throughout the site to help bring attention to CTA’s and important information, making it an effective use of their brand colour.
3. ASCO Legal
ASCO Legal is a New Zealand based law firm based in Auckland, and a long time client of VXT. ASCO Legals website uses a nice combination of modern design, serif fonts and blocks of colour to show the down-to-earth approach they have to their client services. With a phone number in the top navigation bar at all times, and CTA’s spread throughout the site, they make it easy to contact them and find the information you need.
4. Sekri Valentin Zerrouk
With more than 20 years in the industry and over 60 associates, Sekri Valentin Zerrouk (SVZ) is a well established commercial law firm in France. A firm with the prestige of SVZ needs an engaging, professional and timeless website to match, and it has just that.
With beautiful design, easy navigation and satisfying animations, SVZ sets a high standard for law firm websites.
5. Miller & Hopp
Miller & Hopp is a law firm based in Oregon, United States. Their website stands out with the beautiful imagery of their landscape they incorporate into their pages. Pictures of national parks, lakes, mountains and forests bring you back to the community roots of Miller & Hopp, helping to display their commitment to the Bend (Oregon) area. The imagery is paired with clear CTA’s, easy to find contact information and fast load times to ensure that the site is easy to use for clients of all types.
6. Fish & Richardson
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Fish is a standout firm in the world of IP Law. With over 350 attorneys and based in more than a dozen countries, Fish has a website that communicates their global value in clear terms.
It’s easy for large firms to lose their charm, and to get overcomplicated, corporate websites, but Fish manages to keep their design modern, clean and easy to navigate. Beautiful animations show their commitment to the tech and science sector and give a memorable brand experience, while clear navigation at the top of the page makes it easy to find the information you’re looking for.
7. Nixon Peabody
Nixon Peadbody is an international top law firm. Their website uses large blocky sections, with clear imagery of their people to help instil a sense of trust and humanity into the law firm. Clear CTA’s, fast loading times, and slick animations make this website stand out and help make it an effective marketing channel for Nixon Peabody.
8. Stoops Law Firm
Stoops is an Injury law firm that utilises images of a wolf, which is also their logo, to give the user a memorable impression of the site. This imagery compliments the message on their website that they are “fierce and will fight for you without rest” . Sleek animations and clear navigation makes it easy to get around and helps bring the site together.
9. Offit Kurman
Offit Kurman’s website strikes a balance between sophistication and accessibility, showcasing the firm’s commitment to providing excellent legal service across multiple practice areas. As a large, East Coast-based firm with offices throughout the United States, Offit Kurman understands the importance of making its site approachable to a broad audience while maintaining a polished, professional look.
Each service area is clearly outlined, with easy navigation links, ensuring that users can find exactly what they’re looking for without sifting through menus.
10. Covington & Burling LLP
Covington’s website gives off a polished and professional vibe right from the start. The simple, clean design makes it easy to explore their services and insights. A highlight here is the ‘Our Firm at a Glance’ section, where they give an overview of the firm with some impressive statistics. With smooth animations and clean photography and design, the site feels engaging without being overdone. It’s a great example of how to balance sophistication with usability.
11. White & Case
White & Case’s website is all about bringing their global presence to life. They serve clients across the world, and the site reflects that with location-based options that make it easy for users to find what they need, no matter where they are. It’s well organized, with bold imagery that reinforces their worldwide reach. Subtle animations and intuitive navigation make browsing a breeze, offering a smooth experience that’s as professional as it is user-friendly.
12. Morrison & Foerster
Affectionately known as “MoFo,” Morrison & Foerster’s site has a personality that’s hard to miss. Playful yet professional fonts and future thinking design make the site feel modern and welcoming. From the get-go, the site draws you in with vivid visuals and straightforward calls to action, making it easy to get the information you need. For a large firm, MoFo’s website does a great job of staying easy to navigate and engaging, setting itself apart with a bit of futuristic charm.
13. Freshfields Bruckhaus Deringer
Freshfields’ website is all about making a strong first impression. The bold, all-caps logo instantly grabs your attention, setting a confident tone, and is a point of difference from all of the serif font logos that law firms tend to stick to. Right on the homepage, an image of alpinists scaling a mountain captures their approach—taking clients through complex challenges step-by-step.
Navigation is straightforward, with clear section headers that make it easy to find exactly what you need. Throughout the site, sharp photography and smooth animations create a refined, welcoming feel. It’s a site that balances Freshfields’ global presence with a personal touch, making it both impressive and approachable.
14. Grette
Grette's website exemplifies the firm's commitment to professionalism and clarity. The design employs a neutral color palette, creating an elegant and inviting atmosphere. The straightforward navigation allows visitors to easily explore the firm's extensive legal services, which encompass the full spectrum of business law. The hero image pushes you directly to explore their disciplines and their list of lawyers with a clear user journey.
This elegant, no-frills approach reflects Grette's dedication to high-quality service and ethical standards without the added fluff.
15. PXR Law
PXR Law, founded in 2020 and based in Berlin, specializes in corporate, tax, and litigation services tailored to technology companies and entrepreneurs.
Their website reflects this focus with unique, playful layouts that guides users through a smooth and engaging experience, helping show them off as a “new kid on the block”. The restrained use of color highlights key calls-to-action, making navigation intuitive and purposeful. A clear CTA at the bottom of each page keeps things straightforward, emphasizing PXR’s client-focused approach without any distractions.
16. Hall & Wilcox
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Hall & Wilcox, a leading Australian law firm, is known for its focus on “Smarter Law”—delivering innovative legal solutions to clients across corporate, public, and private sectors. Their website mirrors this forward-thinking approach with a clean, spacious design that feels modern and approachable. Their use of a neutral color palette and elegant typography make the site easy on the eyes, with subtle animations giving it a polished touch. Navigation is straightforward, with organized sections like “Who we are” and “What we do” that guide users to key information. The clear CTAs and emphasis on community and career growth make this site both welcoming and professional, effectively showcasing the firm’s commitment to clients and culture.
17. A&O Shearman
A&O Shearman’s website is a masterclass in minimalistic, sophisticated design. The site uses deep greens and subtle typography, giving it a distinctly premium feel that reflects the firm's global expertise. High-contrast photography and a spacious layout draws attention to their messaging and areas of specialization.
The site’s “Find an Advisor” feature is user-friendly, enabling visitors to quickly connect with the right professionals based on practice area and region. The website is well-optimized for both desktop and mobile, maintaining a smooth and seamless experience across devices. A&O Shearman’s design choices convey a sense of authority and global reach, while the structured layout ensures that users can navigate effortlessly.
18. Clayton Utz
Clayton Utz, a top-tier Australian law firm, is known for its expertise in areas such as advisory, disputes, projects, regulatory, and transactions. The website shows the firm’s commitment to being "Proudly Australian, globally connected," with a clear, intuitive design utilizing a vibrant green colour palette to stand out. A unique feature is the search-centric homepage, where visitors can quickly locate information, supported by nature-inspired imagery that adds a fresh, approachable touch.
19. Davis Polk
Davis Polk is one of the most prestigious law firms globally, renowned for its expertise in corporate law, mergers and acquisitions, finance, and litigation. Their website reflects their reputation with a bold, minimalist design dominated by a bright blue color scheme. The layout is straightforward, emphasizing recent achievements and high-profile client work, and easy navigation at the top of the page to ensure you can get to where you’re trying to go.
20. Pitblado Law
Pitblado Law, based in Winnipeg, Canada, is known for building strong client relationships and providing expertise across various legal areas, including corporate law, litigation, and family law. Their website features a modern, welcoming design with smooth animations that create a dynamic user experience. With a focus on approachability, the site uses clear imagery of their team in a professional yet relaxed environment, reinforcing their client-centered approach. The first CTA you see on the homepage is “Find a Lawyer” making it easy for visitors to connect with the right professional for their needs.
Honorable mentions: Law-related websites that stand out
While not specifically law firms, we found these law-related websites that excel in design and user experience, offering valuable resources and creating a strong impression. We think they deserve a spot on the list anyway. Here are five honorable mentions:
1. Afghan Rule of Law Coalition
A powerful movement deserves a powerful websites, and ARLC does just that. With impactful photos, a clear user journey and sleek interactions, this is a website worth getting inspiration from.
Clear CTA’s at the bottom of the page lead the user in the right direction and large photo sections keep users interested.
2. Filevine
Filevine, a favourite integration partner of ours, is a cloud-based case management software designed for law firms of all sizes. Founded in 2014, they offer a fresh perspective on legal tech, and this is reflected through their site. Use of bold colours, clear CTAs and modern layouts reflect the companies forward thinking nature.
3. Actionstep
Actionstep, another favourite partner of ours, is a law firm management platform. Their branding is clear, modern and sleek and no matter where you are on their site, booking a demo is only a click away with the sticky navigation. With sleek animation and engaging layouts they set the bar high for how a website should perform.
4. Clerky
Imagine Notion's world leading design meets AI Paperwork Automation Startup, and that sums up Clerky’s website perfectly. Clean design with simple sections help lead the user towards the area they need to go, and CTAs are bold and stand out, drawing your eyes to Get Started.
5. Tower
Y Combinator backed startup Tower has an impressively minimal and modern site, with clear value proposition and easy to see CTAs. The no-frills design helps get the message across that you can simplify your law firms communications with Tower.
Conclusion
Hopefully this list has helped you realize that a well-designed law firm website goes beyond aesthetics; it should communicate the firm’s values, make information easy to access, and encourage client engagement. Whether you’re starting a new law firm or considering a website overhaul, these websites provide valuable insights into what’s working well in the legal industry.
If you're interested in law firm marketing and how you can take your firm to the next level, friend of VXT and marketing expert, Ava Emdadian, joined us for a podcast giving a crash course in Law Firm Marketing. Check it out below:
Remember, your website is more than just an online business card – it’s a 24/7 representative of your firm’s professionalism and dedication to clients.
Updating your website is largely about improving the client experience, making yourself easier to find and easier to contact. If you’re looking to improve the client experience, why not give VXT a go? VXT is a phone system built for law firms, so you can manage client calls seamlessly. With call recording and transcription, and AI summaries, VXT Call can help you improve your clients experience by offering more personalised phone calls and helping to ensure no call gets left unanswered.
Think you're law firm website should be on this list? Tag VXT on LinkedIn or reach out to us and we may feature you in our 2025 article.
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