Content Marketing
Company:
VXT is a high-growth tech company that provides communications software tailored for the professional services sector, recruitment agencies, and law firms specifically. With a revenue growth rate exceeding 10% per month, we're at the forefront of innovation in our industry.
Company Culture:
Our strong culture is demonstrated by an exceptionally high staff retention rate. Many of the team are friends outside of work. VXT regularly receives awards for it’s culture, such as being named in the top 100 tech companies to work for in New Zealand in 2021, 2022, and 2023 consecutively. Learn more about our culture here.
Responsibilities
As a Content Marketing Manager, you will be responsible for developing and executing a content strategy that enhances our brand presence, engages our audience, and drives business growth. You will manage various content platforms, produce compelling media, and leverage insights from user research to inform your work.
- Customer Testimonials:
- Collect, curate, and organize customer testimonials and case studies.
- Ensure testimonials are effectively showcased on various platforms to build credibility and trust with our target customers.
- Podcast:
- Plan, produce, and manage podcast episodes, including scheduling, recording, editing, and publishing.
- Develop engaging content themes and formats that align with our brand and audience interests.
- Blog:
- Oversee the blog, including content planning, writing, editing, and publishing.
- Collaborate with internal teams and guest contributors to ensure a diverse range of relevant topics.
- Newsletters:
- Craft and distribute engaging newsletters that keep our audience informed and connected.
- Monitor performance metrics to optimize open rates and engagement.
- User Research Interviews:
- Conduct user research interviews to gather insights into customer needs, preferences, and pain points.
- Analyze findings to inform content strategy and improve overall marketing effectiveness.
- Copywriting for the Website:
- Write clear, compelling copy for various sections of our website, including landing pages, product descriptions, and calls-to-action.
- Ensure all content aligns with our brand voice and enhances the user experience.
- Public Relations:
- Assist with public relations efforts, including drafting press releases, media pitches, and handling media inquiries.
- Build and maintain relationships with media contacts and industry influencers.
- SEO:
- Implement SEO best practices to optimize content for search engines.
- Conduct keyword research, track SEO performance, and adjust strategies as needed.
- Social Media:
- Develop and execute social media content strategies across various platforms (e.g., Facebook, Twitter, LinkedIn, Instagram).
- Monitor and engage with social media audiences, track performance metrics, and refine strategies for better results.
Benefits:
- 4 weeks of paid annual leave
- 6 days of mandatory wellbeing leave per year
- 10 days of sick leave per year
- Competitive pay
- Stock options
- 5% automatic raises every 6 months
- Expenses paid international travel for team offsites
Qualifications:
- No experience required; training will be provided.
Additional Information:
This is a rare opportunity for an ambitious person to dramatically accelerate their career in one of the fastest growing companies in the world. As an mid-level role, you will have the opportunity to learn and grow within the organization, with exposure to various aspects of the business. Apply now to join our team at VXT.